SEO, or Search Engine Optimization, is a fundamental digital marketing strategy aimed at improving a website’s visibility in search engine results like Google, Bing, and Yahoo. It involves a set of techniques and best practices designed to enhance a website’s ranking for specific keywords and phrases relevant to its content.

The primary goal of SEO is to ensure that a website appears as close to the top of search results as possible. This matters because the higher a website ranks, the more likely it is to attract organic (unpaid) traffic. SEO involves various on-page and off-page tactics, such as optimizing content, improving website structure, enhancing user experience, and building high-quality backlinks.

Ultimately, SEO is about making websites more accessible and user-friendly while aligning them with search engine algorithms. It’s an ongoing process that requires monitoring, adaptation, and staying up-to-date with search engine changes to maintain and improve a website’s search visibility. Successful SEO can lead to increased website traffic, brand visibility, and potential customer engagement.